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Cardiff has everything you would expect from a capital at a fraction of the cost of cities such as London. The cost of labour is significantly lower without any compromise on quality. Cardiff has the lowest average gross salary compared to all the English Core Cities and the average salary in London is almost 40% higher than the average for Cardiff.

When you compare the top rental value for grade A office space it makes excellent business sense: in Cardiff, you can save around 50% of your rental costs compared to London.

According to the Royal Bank of Scotland in 2006, Cardiff was ranked as the most cost-effective place in the UK for students because of the lower cost of housing and the readiness of students to work.

Housing prices in general are competitive and the average house price for Cardiff is below that of London, Reading and Bristol.